I'm thrilled to have joined the team at GoPro Briefings to combine my work on CEPs-as-a-Service with their award-winning CEP Design, Brand and Storytelling. Check out the website to learn more.
See the press release here.
The CEP-as-a-Service Design System
The CEP-as-a-Service Design System
No other part of your organization will see and engage with as many different parts of your business or market on a daily basis as the Customer Engagement Program.
Your Customer Engagement Program (CEP) and Executive Briefing Center (EBC) will engage more customers than any other event series you host and will influence more revenue than any other program in your business. CEP teams literally personify your culture and customer experience excellence live, every day of every week.
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CEPs have their own unique set of business opportunities and challenges as they operate in very dynamic circumstances. Foremost among them, is the perception of CEPs as cost centers whose strategic work and business impact is difficult to measure. We can change this narrative and showcase the CEP as your organization's premier hub of innovation and strategic business impact.
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How do we do it? We reframe the Customer Engagement Program as a Service, and as a business in its own right - and get away from the sense that it exists simply to serve.
The 25 cards in the system are designed to help CEP leaders and teams develop strategic business clarity, focus on business impact, and streamline their operations. The system is informed by our many years of work leading and consulting with major CEP programs.
The cards cover three categories:
- Business Strategy
- Offerings
- Operations
The front side of each card highlights a topic or tool, and the reverse covers the main considerations for each theme and “useful tips.”
Here's how we can support your Customer Engagement Program
CEP-as-a-Service
Design System
This is a straight forward framework for designing and running your CEP as a service business. The cards feature key design elements and can be recombined to resolve any number of typical challenges.
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The Design System is the foundation for all our CEP products and services.
The CEP sees more of your business than any other part. We use design and innovation techniques to build new products and businesses out of CEP programs. We'll teach you how to do the exact same.
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Validate the CEP as your organization's most powerful innovation engine.
Whether building out a new CEP program or transforming an existing one, ​we have extensive experience of every facet of Customer Engagement Programs. We design them to run as viable businesses.
Learn more about the companies we've helped and how.
The CEP as Innovation Engine
CEP-as-a-Service
Consulting
CEP Leadership
Coaching
Workplace challenges have become faster and more complex in recent years. Nobody has time and everyone wants a simple solution. CEP leaders move fast and have to think on their toes.
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We get it. We're here to listen, inspire and help you and your CEP grow into your full potential.